Inkspot

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Advertising Overview


Publication Overview
The Inkspot serves as the official student-run and produced news publication of Normal Community High School, a four-year secondary school with an enrollment of over 2100 students and 180 staff members. The publication aims to present school, community, and national news; features; opinion; and sports stories to the high school demographic, emphasizing the NCHS perspective in our reporting.

The Inkspot is an award-winning multimedia publication in its 73rd year as the official news source of Normal Community.

Digitally, the publication is updated multiple times a week online at NCHSinkspot.com; with a social media presence on Instagram, Twitter, Facebook, and YouTube at the handle of NCHSinkspot. Additionally, the Inkspot produces 5 yearly issues in print.

Advertising Revenue
Advertising revenue helps to support the journalism education process at Normal Community High School. Ad revenue is used to cover reoccurring costs such as: attending local and national journalism competitions and conventions; purchasing and maintaining equipment; covering the cost of web-hosting; and covering the cost of the production of a print newspaper.

Since the Journalism program is self-funded, this money allows students to compete in the IHSA Sectional and State tournaments – where, in 2018, the publication finished 5th in the state and produced the state champions in Advertising, Editorial Cartooning, and Video News Reporting.

Audience Overview
August 2016 – July 2017: NCHSinkspot.com experienced 4,953 unique visitors and 32,231 page views.
August 2017 – July 2018: NCHSinkspot.com experienced 7,355 unique visitors and 42,663 page views.
August 2018 – July 2019: NCHSinkspot.com experienced 8,275 unique visitors and 26,729 page views.
August 2019 – July 2020: NCHSinkspot.com experienced 8,284 unique visitors and 36,391 page views.
August 2020 – October 2020: NCHSinkspot.com experienced 3,331 unique visitors and 10,017 page views.

Inkspot social media accounts directly reach upwards of 1,000 subscribers/followers daily.

 

Advertising Options and Rates
Prices for a variety of sizes and placements of full-color ads are on the following page. We are willing to customize any package to fit your needs.

 

Additional Support Options
If you would like to support the Inkspot but are not interested in an advertisement, we gladly accept donations and contributions. Your generous support would be recognized on our Friends of the Inkspot page.

For more information or to purchase an ad contact:

Brad Bovenkerk, Inkspot Advisor
email. [email protected]
email. [email protected]
phone. 309.336.6127
fax. 309.557.4540

 

Advertising Options: Rates & Placement


Online Advertising

The following prices are for full-color advertisements that will be a direct, one-click link to your business’s website. The prices reflect upload-ready artwork or images that can be quickly adapted for the Inkspot’s layout. Advertisements will be displayed on all devices – desktop, tablet, or mobile.

Advertising cycle options are based on the NCHS semester breakdown – August-January; January-May.

Summer ad placement is included complimentary for the non-school months of May-August with a year-long ad purchase.

• Large Leaderboard Ad Placement
full color, one click to your website, 728px wide x 90px tall
$200/semester; $360/year – your ad will rotate in the ad space at the top edge of the website, above the header (728px x 90px) of the main landing page of the site. It will rotate with no more than two other ads.

• Small Leaderboard Ad Placement
full color, one click to your website, 205px wide x 90px tall
$150/semester; $280/year – your ad will rotate in the ad space on the right-hand side of the ad space at the top edge of the website, above the header placement (205px by 90px) on the main landing page of the site and will rotate with no more than two other ads.

• Right Panel Static Ad Placement
full color, one click to your website, 250px wide x 250px tall
$200/semester; $365/year – your ad will appear in one of three advertisement boxes (250px by 250px) on the main landing page of the site. It will not rotate with other ads during the ad cycle.

• Right Panel Rotating Ad Placement
full color, one click to your website, 250px wide by 250px tall
$75/semester; $140/year – your ad will appear at random in one of three advertisement boxes (250px by 250px) on the main landing page of the site.

• Ad Design
$75 – our staff will design a full color, high-resolution advertisement for you for a flat fee.

If you are interested in an option (placement, size, etc.) not currently offered, please contact us and we will try to accommodate the request.

 

Print Advertising

Specifications
The following prices are for black and white (grayscale) advertisements on newsprint. The Inkspot will print a minimum of 1000 copies of the paper. The Inkspot prints on tabloid (11×17) paper. Ad sizes are based on column measurements.

Artwork should be submitted in .JPG format – with a minimum resolution of 300 dpi.

Prices

• Full Page – 10×16 – $350
• Half Page – 10×8 – $175
• Quarter Page – 5×4 – $95
• Eighth Page – 2.5×4 – $50
• Insert – 8.5×11 –

$100 – B&W or Full-Color Inserts supplied by advertiser;

$200 – B&W Inserts printed by Inkspot Staff

If you are interested in a size option not currently being offered please contact us and we will try to accommodate the request.

Placement
Ads will not appear on the front or back page of the Inkspot.
Ads will be placed within the newspaper at random, based on a first-come, first-served basis.

Web Advertisement
With the purchase of a print ad – for an additional $50 you can have your ad appear on the publication website for a full year. The site is updated daily. Placement will vary.

You will receive a complimentary copy of the edition of the Inkspot that your ad runs in.

 

Inkspot Ad Contract Link


 

Inkspot Advertising Rate Card and Ad Contract – 2018-2019

Making our mark in any medium... the official student news of Normal Community High School
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