Before the pandemic, fashion was an expression of outward individuality, highlighting different aspects of their personalities.
Before we locked down, when we still had a reason to put on shoes and leave the house, fashion provided an outlet for our different personas. Each day, we could channel our feelings and reinvent our image if we wanted.
But as the circumstances of the world weigh heavy on everyone’s minds, many are facing not only literal but creative confinement. And self-expression and one’s sense of style might start to seem a little pointless.
Musician and designer Tyler, the Creator’s collaboration with the popular shoe brand Converse serves as a reminder of the power of self-expression. The GOLF le FLEUR* line allows fashion fanatics to do what both the brand and artist have always done best – reinvent despite the circumstances.
While the musician has mastered the art of creating and shifting personas throughout his career, most notably with his latest Grammy-winning studio album ‘IGOR’, his creative genius isn’t limited to creating music — his individuality and downright strange personality translate into a quirky sneaker collection with Converse, a brand that has also been forced to reinvent on multiple occasions.
Facing extreme circumstances during the company’s history — World War II, bankruptcy, multiple epidemics — Converse forced to shift its business model time and time again. Notably, adopting collaborations with pop culture figures to maintain relevance has helped fuel the company’s century-long success.
Hitting the market in 2017, the GOLF le FLEUR* sneaker collection allows wearers to embody the free-spirited, out-of-the-box fashion sense of their favorite artist while also inspiring them to highlight new aspects of themselves through their fashion sense.
Millions of teenagers quickly coveted the sneakers, and it’s no wonder why – nothing allows for self-discovery through fashion sense like a stylish sneaker designed by the prince of personas himself. And now, during dark and heavy times, they lacing up a pair can serve as a little lightness in the day.
While each of the collection’s designs stands out compared to the shoes that teens regularly wear sporting today, three of the artist’s one-of-a-kind designs clear stand above the others – the GOLF le FLEUR* Flames, the Airway Blues, and the One-Stars.